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February 25 morning news, Netease (Nasdaq: NTES) today announced the company as of December 31, 2009 for the fourth quarter and annual unaudited financial results. Reported a fourth quarter of 2009, NetEase net profit of 572 million yuan (83.8 million) last quarter and last year was 394 million yuan and 5.76 billion yuan. Financial results for the fourth quarter of 2009, fourth quarter 2009 total revenue income of 1.3 billion yuan (1.89 billion U.S. dollars), the previous quarter and last year was 879 million yuan and 8.02 billion yuan. The fourth quarter of 2009,buy wow gold, online game revenues of 1.1 billion yuan (1.59 billion U.S. dollars), the previous quarter and last year was 775 million yuan and 6.73 billion yuan. The fourth quarter of 2009, advertising revenues of 184 million yuan (26.9 million) last quarter and last year was 186 million yuan and 112 million yuan. The fourth quarter of 2009, wireless value-added services and other business income of $ 18.5 million yuan ($ 2.7 million), the previous quarter and last year was 18.3 million yuan and 1,740 yuan. Gross profit for the fourth quarter 2009 gross profit was 844 million yuan (1.24 billion U.S. dollars), the previous quarter and last year was 627 million yuan and 6.39 billion yuan. Gross profit ratio and an increase of the ring was mainly due to online gaming and advertising revenue growth, but also by the fourth quarter of 2009 increased costs, such as the to increase the staff to bring labor costs, partially offset by an increase. Gaming revenue growth was mainly due to The fourth-quarter advertising revenue growth was mainly due to continued growth in consumer purchasing power, growth in demand for advertising, and integrated portal business in early 2009, and some new results show marketing strategies. Gross profit (loss) rate of the fourth quarter 2009 gross margin for online game 70.8% last quarter and last year was 79.9% and 88.0%. Gross margin and fell mainly due to fourth quarter of 2009, agency fees and the amortization of the reasons for technical advisory services fees. Fourth quarter of 2009 advertising gross margin was 58.4% last quarter and last year was 23.1% and 51.1%. Sequential increase in gross margin was mainly due to the reasons mentioned before significant growth in advertising revenue, but also by the fourth quarter labor costs and content costs partially offset by the increase. Gross margin increased primarily due to the widely reported quarterly revenue growth. The fourth quarter of 2009, wireless value-added services and other business gross loss rate of 38.5% in the previous quarter and same period last year were 45.0% and 24.9%. Gross loss margin was mainly due to lower chain the fourth quarter of 2009, depreciation expense related to the server for WVAS have been depreciated declined. Gross loss ratio rose mainly due to mail services and photo albums blog traffic increase due to bandwidth costs and custody fees, as well as increase the number of employees due to increased labor costs, but due to depreciation of all assets to be depreciated as part of the decline off. Operating costs operating costs of the fourth quarter of 2009 was 2.37 billion yuan (34.7 million), the previous quarter and last year was 219 million yuan and 1.69 billion yuan. Sequential increase in operating expenses was mainly due to sales and marketing costs. Sales and marketing expenses increased primarily due to increased number of employees and performance bonuses accrued labor costs resulting from the increase occurred in the fourth quarter and needed to build the brand marketing costs. Operating expenses increased primarily due to sales and marketing, management and R & D headcount and performance bonuses accrued due to increased labor costs. Fourth quarter of 2009 net profit net profit of 5.72 billion yuan (83.8 million) last quarter and last year was 394 million yuan and 5.76 billion yuan. The fourth quarter, the company in the . Exchange gain / loss of the chain and ended up changing mainly due to the December 31, 2009 the company’s euro bank deposits with the euro against the yuan exchange rate fluctuations and translation generated. Per share for the fourth quarter of 2009 (American Depositary Receipts) net profit (basic and diluted) were $ 0.65 and $ 0.64. The previous quarter and $ 0.45 respectively $ 0.44 $ 0.66 respectively over the same period last year (basic) and $ 0.65 (diluted). Income tax for the quarter and last quarter’s income tax expenses were $ 7,120 million yuan ($ 10.4 million) and 6,550 yuan, a year earlier income tax benefit of 7,990 million yuan. 2009 fourth quarter effective tax rate was 11.3%, 14.3% the previous quarter, fourth quarter 2008 net income tax rate of 16.1%. Fourth quarter of 2009,wow gold, certain subsidiaries of the Group was awarded the key software enterprises and hi-tech enterprises (HNTE) status, you can enjoy in 2009 were 10% and 15% preferential tax rate. An effective tax rate was mainly due to changes in the different subsidiaries in the Group in December 2008 was to obtain high-tech enterprise certificate, so more than three quarters of 2008 to pay 10% of the income tax expense in December 2008 reversed. 2009 Annual Financial Results Revenues Total revenues for 2009, 3.8 billion yuan (5.60 billion U.S. dollars) in 2008 to 30 billion yuan. Online game revenues in 2009 of 34 billion yuan ($ 494 million) in 2008 to 25 billion yuan. Advertising service revenue in 2009 of 3.84 billion yuan (56.2 million) in 2008 was 4.06 billion yuan. 2009, wireless value-added services and other business income 7,120 yuan ($ 10.4 million) in 2008 to 7,170 million. Gross Profit Gross profit for 2009, 2.8 billion yuan (4.11 billion U.S. dollars) in 2008 to 25 billion yuan. 2009 increase in gross profit was mainly due to the company’s flagship game developed sections such as In addition, as previously announced, the company in May 2009 to modify the agreement with the gamer in 2009 did not account for the silence points clear with a total of about 102 million yuan revenue recognition (14.9 million U.S. dollars). But revenue growth has been to increase the staff led to increased labor costs, and operating In addition, in June 2008, the company also recorded a one-time online games business sales tax refund in the amount of 134 million yuan ($ 19.6 million). Operating costs operating costs in 2009 of 7.81 billion yuan ($ 115 million) in 2008 was 6.10 billion yuan. Increase in operating expenses in 2009 primarily due to sales and marketing, management and R & D headcount and performance bonus accruals due to increased labor costs. In addition, branding and marketing of independent game development activities, and the 2009 Net profit in 2009 net profit 1.9 billion yuan (2.71 billion U.S. dollars) in 2008 to 1.6 billion yuan (1.85 billion U.S. dollars). 2009, in the Net exchange gain in 2009 was mainly due to the changes as of December 31, 2009 the company’s euro bank deposits with the euro against the yuan exchange rate fluctuations and translation generated. Per share in 2009 (American Depositary Receipts) net profit was $ 2.11 (basic) and $ 2.09 (diluted) in 2008 were $ 1.88 (basic) and $ 1.81 (diluted). Income tax in 2009 and 2008 net income tax expense was 314 million yuan (46 million U.S. dollars) and 300 million yuan, the actual tax rates were 14.6% and 15.8%. Slightly higher effective tax rate for fiscal year 2008, mainly due to certain subsidiaries in the Group in December 2008 received a high-tech enterprise certificate, final settlement of the deferred income tax assets from the statutory rate of 25% since January 1, 2008 up to 15%. Other Information As of December 31, 2009, the Company’s cash and term deposits for a total of 7 billion yuan (10 billion U.S. dollars), the fourth quarter of 2008 was 56 billion yuan. 2009 fourth quarter operating cash flow of approximately 712 million yuan (1.04 billion U.S. dollars), the previous quarter and last year was 270 million yuan and 5.14 billion yuan. Conference Call NetEase’s management will be U.S. Eastern Time February 24, 2010 Wednesday 8:00 pm (Beijing / Hong Kong Time February 25, 2010 Thursday, 9:00 am) conference call, Chief Executive Officer William Ding and agents Chief Financial Officer Mr. Cai Anhuo in a conference call to discuss its financial and operational performance and answer questions. Interested parties may participate in the conference call 877-941-2069 before the 10-15 minutes (international: 480-629-9713), conference call replay reservation to the United States Eastern Time on March 11, 2010, telephone number 800-406-7325 (International 303-590-3030), password 4216104. NetEase also http://corp.netease.com Investor Relations section of our website will be saved in this earnings release webcast live for 12 months.

Although it is not the most controversial games of the moment thing, but at least one of them. Even the State Council promulgated the online is a new form of cultural products, but also the most is declining, no positive thing. And video, music, books side by side? Outrageous! General questions online The first step, These online games are no brain works. If these questions can not suppress all opposition to live, the magic came last – Wait a minute, this five simple question, is not feeling very familiar? Yes, this and the eighties and nineties of the martial arts attacks, are almost identical. The first attack, the only martial arts Causing loss of lives, there is no readability. When no one forced to read hundreds of millions of readers already have martial arts, from the man in the street to the University, more and more people like to see Jin Yong’s time, and then give one of four classic ; Causing loss of lives But opponents just examples of From non-divorced from the reality, not martial arts Xianshu, but rather reflected the content; attack the third one, which no art martial arts, regardless of the results arranged in the plot or characterization, and Jin Yong’s novels have won more more praise, Xiao Feng, Linghu Chong and other classic characters have become so familiar to modern people. But classes for young people more harm than good. Unfortunately, the fact that not only martial arts, Jin Yong’s works are frequently remade into film and television, as early as their sphere of influence beyond China, Chinese communities in the world have gained recognition. Kim has also been regarded as a master,wow gold, was regarded as a classic mainstream culture, generations of state leaders by. So, let’s take a look, in the end of the five question online, there is no reason. Causing loss of lives that online games all day long, no playability of people, obviously not played the best of today’s mainstream online games work. The reason why online games fun, because it combines stories, confrontational,buy wow gold, interactive and other elements, in order to cluster a long time player. In the game, players can work together to do the task, you can play the game casual chat, can interact to make friends, enjoy the game you can play around in the culture, learning growth of knowledge. Today, tens of millions of online gamers, online games, there are many players in their friends, their team, their hobbies, their emotions … if only Causing loss of lives, the estimated long dry powder was Clean the net, leaving only some small minority groups, in which the killing for fun. Therefore, Causing loss of lives in the challenge games all day long, no playability before the best for yourself. Then questioned the martial arts classic quotation is: Second, the Although online virtual world, but inside the plot, missions, combat, communication, are from our real community. We look at the Will reduce the perseverance and have moved Frodo? The game, the authenticity of participating in, or even more than ever an art form, showing an unprecedented experience of value, can be called It can be described in the novel a fierce war on the display by the text into a the kind of third-party bystander attitude. Therefore we can say is an unprecedented online game Goethe in If people say this, how to explain the following phenomenon: more and more overseas Chinese exports to the game. Online dissemination of Chinese culture has become the new carrier, new channels, has no objection. Chinese culture, martial arts, moral, harmonious, natural and cultural elements, and even the beautiful mountains of the Chinese nation, ethnic customs, has been exported overseas dozens of original Chinese online games, transfer to countries around the world. From the United States to Japan, from Russia to Southeast Asia, from Korea to Europe … many only know two words of Chinese kung fu foreigners, in the game know Shaolin Wudang Emei, know the meaning of force is not killing other people, know that the Chinese The Dragon Boat Festival and Mid-Autumn Festival, China’s Road to know … a respect for the natural law is not artistic things, what has begun the important task of carrying transmission of Chinese culture? Fourth, A lot of good games are adapted from the famous novel and film. The literary form of a beautiful love, praise and the beautiful, the pursuit of freedom, even the idea of ​​nationalism, both in the online heritage product inside. Some games, itself has a strong story line, set the task of many online games, also has a very rich plot and content support. Historically, TV shows, movies, and even novels, are considered to be a lack of ideology (the novel in a very long period of Chinese history are considered unrefined, movies and TV series just came out is considered to be more the role of entertainment). However, the development of history has proven that true whether ideological or not, does not lie in the form of cultural products, not even in its manifestations. Simply put, a no ideological garbage, whether it be fiction or mainstream culture of the movie form, is always rubbish. And a thoughtful boutique, may be fiction, movies, why not pass this way through the game out? So that more people share their feelings and unforgettable? Fifth, when all of the above bills have been rejected, the critics certainly showed last resort, it may be seemingly the most aggressive of a move: the However, the Internet became an integral part of social life, the effectiveness of online entertainment experience should not be underestimated; the same time, online games can make distant and friends gather together; can release the pressure lingering in real life; can be with planting of Chinese culture in overseas …. With the idea to determine the times, online games and movies, books, music, no different, are transmitters of culture, and its interactive nature, I am afraid that other art forms elusive force. Online games for young people, the key challenge is to moderate the above five points, one by one have been shown to be untenable, then, with tens of millions of online gamers and how it can not be music, film, television, books, tied to the mainstream cultural products? And can carry more positive things, become more and more loved by our cultural products? Do you really want to like not a fiction, was suppressed for many years, has finally become the most mainstream art class? Leaving aside the size of the online gaming industry has long been far more than a hundred years of film industry development, only the strong interaction, entertainment has been well adapted to human nature, will show greater potential! The value of online games, the real has been underestimated.

Gu , vice chairman of National People’s Congress to participate in a program in that addiction treatment can not cure people beyond the range , also emphasized that addiction treatment needs further specification. The following is the transcript : addiction treatment can not exceed the scope of saving lives Moderator: Now in terms of young people , a concern of our society , one may question his values ​​formation , the other thing is how he met a bad kind of education his problem . Such as juvenile addiction problems , while parents feel that their values ​​are not particularly good , is not conducive to the development of life ; the other hand,wow gold, the correct way of existing in society there is some controversy , such as corporal punishment before the media , and some electric shock therapy, brought serious consequences. Can you talk about in this regard , how do you think we should treat these juvenile addiction ? Gu : We care about the work of the Commission have long concerned about the next generation of Internet problems in the office of spiritual leadership , our this activity . Should first do a healthy cafe . Internet cafe staff should be educated to do the national interest , from the interests of the people , not because you want to make money out of bad, so they should know how to do things is the right country should have laws, regulations , policy management , he ( network addiction ) or to prevention . A child , we should love him , make him grow up healthily. I see my heart hurt a child ‘s addiction ! ( Corporal punishment , electric shock therapy) which was not care for him , first of all not to mention human nature, party spirit , to conscience , this is not good. I think it is to use scientific methods to solve this problem ,buy wow gold, both for the ease of his thought , ideas of education , or health care some of the above measures , anyway , is saving lives, we must save , what can not be exceeded this range , so we advocate to legal norms , institutional norms, regulations of the concerns.